|Ann Chang, Artistic Director at the Lied Center for Performing Arts.|
Credit: Associate Media files
When asked what her job as Artistic Director entails, she answered that she is “primarily responsible for programming the season and making sure that it represents all the genres, Classical, family, dance, Jazz, Broadway, theater, and popular, as well as making sure that they are all programmed well with quality and class.”
In deciding whom to book for a season, Chang looks for someone who is already known to her, someone that she “wants to put on the stage.” Of course, important factors become “availability of the artist, their financial requirements, and whether they fit within the scope of what we present and the schedule for the season.” On average, 80% of the season will be well known shows, groups, or musicians; however, some of the season will feature lesser known artists that are new to Chang and to the community. In this way, the Lied Center promotes up-and-coming acts, groups, and musicians and is also able to bring in the already big names and shows.